Every time you send an email or newsletter to your list, one of two things happens.
1. Your email makes a positive impression, and your readers feel you are
worthy of their attention and continued interest. Or,
2. Your email is disappointing in some way, and your readers view the next
email you send with a little less enthusiasm.
Put another way, every email or newsletter you send will either build on
or diminish the relationship you have with your readers.
My guess is that most retailers and publishers don't think like this.
I have a feeling that most list-owners view their list as an asset, to do
with as they wish. There's money to be made from that list, and they'll do
what it takes to maximize revenues.
An email list is a very delicate thing...
It's not the list that's delicate, of course. It's the attention and
respect of your readers.
You have likely experienced all I'm talking about from the receiving end.
You probably still receive emails and newsletters from some companies and
individuals - but simply don't open them any more. One day you'll get
around either to filtering them into your junk folder or unsubscribing.
Why don't you read them any more? What went wrong?
At some point you felt it just wasn't worth it any more.
Maybe the content became repetitive. Maybe the sales pitches became too
relentless. Maybe you had learned all that those particular people could
teach you.
>> Pay very close attention to what you send to your readers...
I have seen one huge list become almost totally non-responsive within a
matter of weeks.
I have seen another list, with millions of subscribers, end up with an
open rate of around 4%.
In both cases this happened because the owners of the lists lost sight of
what a "list" really is.
A list is not a passive asset that can be milked for all it's worth.
A list is a large group of people who signed up because they trusted you
enough to share their email address.
The list is not "yours". It is theirs...one name at a time.
As a result, you need to think very carefully about what you send to that
list, every single time.
It is understood by your readers that you will sometimes have something
you would like to sell them. It's OK. But you have to achieve a balance.
You have to give more than you ask for. Your readers have to feel that
they have come out on top in some way. Use articles or tutorials to keep their interest . Over 900 business articles are available at http://sss.ad4business.com
Concluding thoughts...
Before you send each promotional email or newsletter, pause for a moment.
Review the contents and make sure you have the balance right.
Make sure there is enough value there.
Make sure the value of what you give outweighs the attention you ask for
in return.
Article by nick . Find more at article site
